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ZAF

Work

From problem to outcome.

Each engagement is described the same way: the problem, the solution, the technology, the integrations and the business outcome it is built to produce.
  • Custom Platform
  • Marketing Technology
  • Analytics
  • AI

The scenarios below illustrate the type of systems we build. They are representative examples, not client case studies, and contain no client names, figures or results. Case studies from real engagements are published here only with the client's written permission.

Marketing TechnologyB2B services
Illustrative scenario

Lead-to-revenue attribution for a B2B service business

Connecting Meta advertising, a website lead form, WhatsApp enquiries and a CRM so marketing spend can be evaluated on closed sales.

  • Meta Conversions API
  • Meta Pixel
  • CRM API
  • WhatsApp click tracking
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Custom PlatformProduction & fulfilment
Illustrative scenario

Operations platform replacing spreadsheet-based job tracking

A custom internal system for quotations, job orders, approvals and status tracking, integrated with accounting and WhatsApp notifications.

  • Accounting API
  • WhatsApp notifications
  • Email
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AISales-led businesses
Illustrative scenario

AI lead qualification and routing for inbound enquiries

An AI agent that reads incoming enquiries, scores them against business criteria and routes them with context — with human review of every recommendation.

  • CRM API
  • WhatsApp inbox
  • Email parsing
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AnalyticsMulti-channel business
Illustrative scenario

Executive dashboard joining ad spend, CRM and revenue

A data pipeline and reporting layer that brings marketing, sales and finance data into one daily management view.

  • Meta Marketing API
  • CRM API
  • Accounting API
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