AI · Sales-led businesses
Illustrative scenario. This page describes a representative engagement to show how we approach a problem. It is not a client case study and contains no client names, figures or results.
Inbound enquiries arrived from the website, WhatsApp and email in inconsistent formats. Sales staff spent time reading and sorting rather than selling, and high-value enquiries were not always prioritised.
An AI agent connected to the CRM that extracts structured information from each enquiry, scores it against agreed criteria (product fit, quantity, timeline, budget signals) and proposes an assignment and next action. Recommendations appear in a review queue; a person approves, edits or rejects each one. Every decision is logged, and the agent's accuracy is reviewed weekly against actual outcomes.
Enquiries are structured and prioritised before a salesperson opens them. Because approvals stay with people, the business gained speed without losing control, and the same data now feeds lead-quality reporting.
Connecting Meta advertising, a website lead form, WhatsApp enquiries and a CRM so marketing spend can be evaluated on closed sales.
A custom internal system for quotations, job orders, approvals and status tracking, integrated with accounting and WhatsApp notifications.
Tell us about the problem you are trying to solve. We'll respond with an honest assessment of the options — custom build, integration, automation or analytics — and a proposed first step.
No obligation. We reply to project enquiries within one business day.