Analytics · Multi-channel business
Illustrative scenario. This page describes a representative engagement to show how we approach a problem. It is not a client case study and contains no client names, figures or results.
Leadership received separate reports from marketing, sales and finance, each prepared manually and each using different definitions. Questions like 'what did it cost to acquire a customer last month?' took days to answer.
Scheduled pipelines extract campaign data from the Meta Marketing API, leads and deals from the CRM and invoices from the accounting system into a governed reporting database. Metric definitions were agreed and documented; validation checks reconcile totals with source systems. A dashboard presents acquisition cost, pipeline, revenue and margin by channel, with alerts for unusual changes.
One set of numbers everyone trusts, updated daily without manual work. The reporting model is the base for AI-generated weekly summaries and recommendations.
Connecting Meta advertising, a website lead form, WhatsApp enquiries and a CRM so marketing spend can be evaluated on closed sales.
A custom internal system for quotations, job orders, approvals and status tracking, integrated with accounting and WhatsApp notifications.
Tell us about the problem you are trying to solve. We'll respond with an honest assessment of the options — custom build, integration, automation or analytics — and a proposed first step.
No obligation. We reply to project enquiries within one business day.