Skip to content
ZAF

AI Marketing Management Platform

One connected workspace for Meta marketing, customer enquiries and sales outcomes.

With each client's authorisation, ZAF brings Facebook and Instagram pages, campaigns, performance insights, messages and comments into one dashboard. The client stays in control of its assets, approvals and final decisions.
Discuss your marketing How we use connected data
system-architecture.diagram live
FacebookInstagramMeta AdsAuthorised Connectionclient-selected assetsEnquiriesmessages · commentsLeads & SalesCRM · outcomesAnalyticscampaign · revenueAI EnginerecommendationsApproved Marketing Actions
META authorised assets → connectedAI recommendation → client approval required

Capabilities

The operating view between campaign activity and business results.

Each capability uses only the accounts, assets and permissions the client chooses to connect.

Pages & accounts

Connect the Facebook Pages and Instagram accounts the client chooses to authorise.

Campaign performance

Review campaigns, ad sets, ads, spend and insights in one consistent reporting view.

Messages & comments

Organise customer enquiries from authorised business accounts for response and follow-up.

Leads & sales

Connect enquiry sources with lead progress, quotations and recorded sales outcomes.

Approved publishing

Prepare and schedule selected social content after review by an authorised client user.

AI recommendations

Explain performance changes and propose marketing actions supported by connected data.

How connection works

Authorised by the client. Useful to the team. Controlled throughout.

  1. 01

    Authorise

    A client user signs in through Meta, selects the business assets to connect and grants the permissions needed for chosen features.

  2. 02

    Bring data together

    ZAF organises permitted page, campaign, insight and conversation data alongside connected lead and sales information.

  3. 03

    Review and manage

    The client's team works from one dashboard to review results, manage enquiries and track marketing through to business outcomes.

  4. 04

    Decide and approve

    AI recommends next actions; authorised users decide what to publish, change or ignore.

Marketing intelligence

AI proposes the next move. Your team decides.

Recommendations are based on connected campaign, enquiry, lead and sales signals. They remain decision support until an authorised user approves an action.
layer 1

Advertising

  • Spend
  • CPM
  • CTR
  • CPC
  • CPL
  • ROAS
layer 2

Lead Quality

  • Lead source
  • Qualification
  • Conversion
  • Campaign quality
layer 3

Sales

  • Quotations
  • Follow-ups
  • Close rate
  • Revenue
layer 4

Profitability

  • Campaign cost
  • Acquisition cost
  • Revenue
  • Gross profit

Principle: AI should understand the business outcome, not just advertising metrics. A campaign with cheap leads and no sales is not a good campaign.

ai-marketing-agent · pipeline analysing
  1. Meta Adscampaign performance
  2. Marketing Dataspend · clicks · leads
  3. CRMqualification · assignment
  4. Sales Dataquotations · outcomes
  5. Business Datarevenue · margin
  6. AI Analysisall layers, together
Insight + recommended actionsample data

Campaign B has a higher cost per lead than campaign A, but its leads close at a higher rate and produce more gross profit per lead. Recommendation: shift part of the budget from A to B and review A's targeting.

ApproveEditRejecthuman approval

Data purpose

Clear access. Specific use. Client control.

The platform processes connected data to deliver the functions the client enables—not for unrelated use.
Clients retain ownership of their Meta assets and can remove access through their Meta settings or request disconnection from ZAF. See our data deletion instructions.
  • Facebook & Instagram pagesPage identity, selected content and performanceUnified account and content view
  • Ad campaigns & insightsCampaign structure, delivery, spend and resultsPerformance reporting and recommendations
  • Messages & commentsCustomer conversations on authorised accountsEnquiry management and follow-up
  • Leads & salesClient-supplied CRM and outcome dataAttribution from campaign to sale
  • Draft posts & approvalsContent prepared or selected by authorised usersApproved scheduling and publishing

See how ZAF could fit your marketing operation.

Tell us which Meta assets, customer channels and sales systems your team uses. We'll map the connection, control and reporting flow around your approval process.

Discuss Your Marketing

No obligation. We reply to project enquiries within one business day.